Google might produce as little as 800,000 Pixel 5 units in 2020 as it trims sales target: Report

Google introduced its high-end Pixel 5 smartphone earlier today, alongside the more affordable Pixel 4a 5G. On the surface, the two phones look promising and the general consensus from the tech community is that the lower asking price of Google’s new smartphones might attract more consumers towards the Pixel family. However, it appears that Google has set a rather modest target when it comes to the sale of Pixel 5 in 2020. As per a Nikkei Asia report that cites sources privy to the matter, Google plans to produce only 1 million units of the Pixel 5 this year, thanks in no part to a lower sales target.

However, the number of Pixel 5 units produced this year could fall as low as 800,000 units depending on the reception it gets. Google has trimmed down its sales estimates due to the cumulative effect of two factors – the coronavirus pandemic slowing down the global smartphone market and Google failing to meet the sales target of its Pixel smartphones last year. Google sold 7.2 million smartphones in 2019, falling short of its target of shipping 8-10 million units, as per IDC data.

On top of it, the coronavirus pandemic has also put brakes on Google’s plans of manufacturing all of its smartphone models in Vietnam as well, in a bid to move some production away from China amidst growing geopolitical tensions. “Google gave a relatively conservative order forecast this year because its flagship Pixel 4 did not sell well last year, and because COVID-19 is causing their team to stay on the safe side concerning handsets for now,” a source close to Google was quoted as saying by Nikkei Asia.

To recall, pre-orders for the Pixel 5 have already gone live in the US and it will be available starting October 15 in nine countries. However, Google will sell Pixel 5 in fewer markets, with India being one of the major omissions where the Pixel 5 won’t hit the shelves. Overall, Google has reportedly set a production target of 3 million units for all three smartphones it has launched so far this year – the Pixel 5, Pixel 4a 5G and Pixel 4a. So far, the Pixel 4a appears to have received a positive reception due to its aggressive asking price of just $349, and might prove to be the key shipment driver for Google in 2020-2021, just like the Pixel 3a did in the previous financial year.

Source link

Recent Articles

OnePlus 8T Gets a Fresh Update That Improves a Ton of Stuff

The OnePlus 8T has been available for a week and its first update is here. The update might not include a bunch of...

Samsung One UI 3 May Arrive Sooner Than Expected

In early October, it was reported that we can expect Samsung’s One UI 3.0 update, based on Android 11, to begin rolling out...

Apple’s 16-inch MacBook Pro, Samsung Galaxy Tabs and more devices are on sale today

We start today’s deals with several Apple products on sale. You can currently find Apple’s latest 16-inch MacBook Pro with 16GB RAM, 1TB storage,...

Say Howdy to the All New Samsung Galaxy Store

Samsung has launched a refreshed version of its Galaxy Store, which is an important entity for the company, seeing as how it’s currently...

WD My Passport SSD (2020) Review

WD's latest round of redesigns has spread throughout its portable storage lineup, replacing the bold, bright, sharp design-led identity with rounded edges, muted colours,...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox